XFX, known for its high-performance NVIDIA™-based products, is pleased to announce the addition of AMD/ATI as a new technology partner. A world leader in graphics cards, motherboards and computer accessories, is now an official AMD technology partner, joining the elite group of successful AMD add-in-board (AIB) partners. XFX plans to provide new products based on the award-winning ATI Radeon™ HD 4000 series GPUs to consumers, beginning in early 2009.
“With the launch of the ATI Radeon HD 4000 series, AMD redefined the graphics market and delivered graphics cards for gamers in every segment,” said Michael Chiu, Chairman and CEO, Pine Technologies Holdings, makers of XFX graphics cards. “It wasn’t just AMD gaming prowess that caught our attention; the company’s technology leadership in multimedia performance, including video transcoding, HD content playback and surround sound audio, made it clear that AMD was and continues to be a great fit for users everywhere. We are excited by this partnership as it allows us to incorporate current and future ATI graphics technology into our graphics card designs, enabling our R&D teams to develop an even wider range of XFX graphics products for consumers in every region and every segment.”
“In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiasts crave,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards, including the ATI Radeon™ HD 4870 X2, widely regarded as the world’s fastest graphics card1 by technology enthusiasts around the world, speaks to the level of excellence achieved by the ATI Radeon HD 4000 series.”








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